Cheburashkiny Brothers. Family Farm

Project activities:
Online:
– Media support aimed at raising recognizability of the product packing on popular culinary websites, online media outlets for women and lifestyle resources among family audience as they are being top customers
– Native placement support on the most quoted Internet resources and culinary resources.
– Contests giving away the Family Farm products as prizes. Also, we created and posted series of recipes using the products.

Results:
– Advertising campaign reach in Moscow and Moscow region – over 11 000 000 people.
– Audience reach in terms of the product website visits or posts views – over 79 000 people.