Project activities:
– Eye-catching ad formats placement on the Internet (branding) which caught target audience’s attention and obtained high response (redirect to the product website)
– Implementation of interactive special projects on the Internet to provide better contact with the target audience

– 36 000 000 announcement impressions
– Audience reach: 7 000 000
– Redirects to the website: over 39,000 (1.5 times as much as planned)